Faculty Advisor(s)
Cheryl Jayne
Abstract
Despite the broad scope of occupational therapy and its significant impact on patients' lives, the profession requires a strategic marketing plan to raise awareness. To address the lack of understanding on a micro level, a comprehensive marketing plan was developed for Misericordia University’s Occupational Therapy Department to align with the current wants and needs of prospective students. Designed as a 14-week doctoral capstone project, PromOTing MU aims to advocate for the profession by showcasing the experiences of current MUOT students. The cliff of OT programs expanding while application numbers decline is a prevalent issue addressed in PromOTing MU, which targets prospective students to broaden the outreach of OT. This was accomplished through the creation of OT-related content, such as videos, graphics, and student spotlights, that were shared on social media platforms, including Instagram, Facebook, TikTok, and the MUOT website. All content was curated and provided to the department for marketing purposes. To ensure sustainability, an MUOT Marketing Style Guide was created in simple terms to help the MUOT department utilize and benefit from it. The Guide outlines branding guidelines to comply with Misericordia University’s branding style, including logos, identity graphics, color palette, typography, social media guidelines, best design practices, and templates. This ensures all MUOT content and marketing materials align with the university’s branding while remaining inclusive and accessible for all to use and benefit from. PromOTing MU is not only applicable to academia and individual programs but can also be modified for any clinical or personal OT brand. All practitioners should advocate and market themselves, whether through social media, digital content, or everyday conversations. This project highlights the importance of accessible and creative outreach for individual and professional growth among OT practitioners, enabling the profession to continue evolving and positively impacting lives.
Publication Date
2025
Document Type
Poster
Department
Occupational Therapy
Keywords
marketing, prospective students, social media, accessible, content
Disciplines
Medicine and Health Sciences | Occupational Therapy | Rehabilitation and Therapy
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Reilley, Christina A., "PromOTing MU" (2025). Entry Level Occupational Therapy Doctoral Capstone Projects Class of 2025. 9.
https://digitalcommons.misericordia.edu/otd_capstone2025/9